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The NIHR Applied Research Collaboration Greater Manchester (ARC-GM) is supporting applied health and care research that responds to, and meets, the needs of local populations and local health and care systems.

 

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The National Institute for Health and Care Research (NIHR) fund, enable and deliver world-leading health and social care research that improves people's health and wellbeing, and promotes economic growth.

The NIHR Applied Research Collaboration Greater Manchester (ARC-GM) supports applied health and care research that responds to, and meets, the needs of local populations and local health and care systems.

We are one of 15 ARCs across England, part of an initial £135 million investment over five years by the NIHR to improve the health and care of patients and the public. This five-year investment has been extended by 18 months until 31 March 2026.

Our research activity is pivotal in finding new and evaluating better ways of preventing illness and delivering care, ensuring that Greater Manchester continues to be at the leading edge of health innovation, applied research, care and treatment.

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New Animation Aims to Inspire Older Adults to Get Involved in Health Research

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A new animated film aimed at encouraging older adults to get involved in health and social care research has officially launched in Salford.

 

The short film premiered on 30th April at the Innovation Forum in Salford. It brings to life the real voices and lived experiences of older people from Charlestown and Pendleton, aiming to challenge common misconceptions about research and highlight how easy and beneficial it can be to get involved.

 

The animation funded by the NHS England Research Engagement Network (REN) development programme was developed in collaboration with Inspiring Communities Together, a Salford-based community organisation. The inspiration to create the animation came from involvement in the Research Ready Communities project. The REN is an NHS England funded partnership between the Integrated Care system (ICS), NIHR Research infrastructure and voluntary, community, faith and social enterprise (VCFSE) sector organisations across Greater Manchester.

 

The project focused on making research more accessible to local communities, particularly older adults who are often underrepresented in studies. Read more about the findings shared from Greater Manchester’s first Research Ready Communities project here.

 

The animation itself was created through a collaborative process, with older people contributing to the script and recording their own voiceovers. The NIHR Applied Research Collaboration Greater Manchester, Public & Community Involvement & Engagement Team managed a steering group to decide key messages and shape the creative vision and script for the animation, working closely with those involved.

 

Attendees at the launch event heard directly from older adults who were involved in shaping the animation. As one participant shared:

 

“My experience doing the animation was great. It was my first time, so it was all new to me. We were very well looked after. Yeah—it was a really interesting experience.”

 

The project included community champion training, listening sessions, and local resource mapping to better understand the barriers older adults face when it comes to participating in research. Many believed research was only about medical tests or technical jargon—something the animation directly aims to address.

 

“Health research helps get the drugs and treatments right,” said one participant. “It can put us on the road to better health and wellbeing—especially as we age.”

 

The animation itself was created through a collaborative process, with older people contributing to the script and recording their own voiceovers.

 

“We decided to do it through an animation project, and I was asked to be part of it,” another contributor explained. “Each of us was given a script with lines to read. We had a lovely day at Strawberry Studios with David.”

 

A short behind-the-scenes video has also been released, capturing the experiences of the older adults who helped create the animation. In their own words, participants reflect on what it was like to get involved, what they learned, and why they believe research matters. You can watch the video here:

 

 

The Northern Care Alliance NHS Trust has now agreed to showcase the animation on the patient-facing video wall at Salford Royal Hospital, helping to further extend its reach.

 

The wider programme, supported by the REN Programme, has three core goals: to broaden access to research, build long-term trust between communities and researchers, and improve understanding of who is participating in research.

 

These aims were shaped through feedback from community and voluntary sector partners across Greater Manchester.

 

“It doesn’t cost anything, and it's really easy to take part,” one older adult commented. “Thanks to advances in science and technology, [research] helps find remedies and cures for different conditions.”

 

Watch the animation below:

 

 

 

This activity was funded through the ICS Research Engagement Network (REN) development programme. The views expressed in this publication are those of the author(s) and not necessarily those of NHS England or the Department of Health and Social Care.

 

Published 03/06/2025

 

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